Black Friday is the best time of year to buy musical gear. Prices drop across every category. Rare instruments become affordable. Used gear sees cuts that make the deal hard to ignore. For musicians, one platform stands out above all others during this period: Reverb. This guide covers what to expect from Reverb’s Black Friday and Cyber Monday deals in 2026. It is based on what happened in 2024 and 2025. It also covers how to prepare and every other way to save on the platform before the big sale arrives.
Black Friday 2026 falls on Friday, 28 November. Cyber Monday follows on Monday, 1 December.
What Is Reverb?
Reverb is the world’s largest dedicated online marketplace for new, used, and vintage musical instruments and gear. David Kalt, the owner of Chicago Music Exchange, founded the platform in 2013. His goal was to make buying and selling musical instruments easier and more affordable than traditional channels allowed.
In August 2019, Etsy acquired Reverb for $275 million. Reverb operated as a standalone business within the Etsy group throughout that period. Then, in June 2025, Reverb returned to independent ownership. Creator Partners and Servco purchased the platform from Etsy. It now operates as a privately held, independently run company once again. Creator Partners is an investment firm with stakes in BMI, SoundCloud, and Mogul. Servco has been involved in the musical instrument industry since 1937 and is the majority owner of Fender. Despite those connections, Reverb operates as a brand-neutral marketplace. No single brand receives preferential treatment.
The current CEO is Ben Stahl. The platform is headquartered in Chicago, Illinois.
What Reverb Sells
Reverb connects buyers with individual sellers, music shops, and brands from around the world. The platform covers every major category of musical gear.
Guitars and Basses
Electric guitars, acoustic guitars, bass guitars, and classical guitars make up the largest category on Reverb. Brands including Fender, Gibson, Gretsch, Squier, Epiphone, PRS, Ibanez, and Taylor all have a strong presence. You can find everything from beginner instruments under $100 to boutique and vintage guitars worth tens of thousands of dollars.
Amplifiers
Combo amps, heads, cabinets, and modelling amplifiers are all listed in large numbers. During Black Friday sales, modelling amps and mid-range combo amps typically see steep discounts. Brands like Line 6, Fender, Marshall, and Boss are well represented in this category.
Effects Pedals
Pedals are one of the most active categories on Reverb. Distortion, delay, reverb, chorus, octave, and multi-effects units are all well represented. Boutique pedals, limited-edition stomps, and B-stock units are frequently heavily discounted during the Black Friday period.
Keyboards and Synthesizers
Keyboards, digital pianos, synthesizers, and drum machines are listed by both individual sellers and dealers. Brands like Korg, Arturia, Yamaha, Roland, and Moog are well represented. During the 2025 Black Friday event, a Korg Nautilus 88 appeared at $1,100 below its standard price. A Geddy Lee signature Minimoog Model D was listed at $2,999 during the early event.
Recording and Studio Gear
Audio interfaces, microphones, studio monitors, preamps, and DAW controllers are all available. Recording gear sees strong discounts during the Black Friday window, particularly on B-stock and certified used items.
Accessories and Parts
Strings, straps, cases, cables, tuners, capos, and spare parts round out the marketplace. These smaller items often come with free shipping during sale periods.
What Reverb’s Black Friday Sale Has Looked Like in Recent Years
Understanding what happened in 2024 and 2025 is the most reliable way to predict what to expect in 2026.
2025: Up to 80% Off Through Cyber Monday
Reverb’s 2025 Black Friday sales event launched with discounts of up to 80% on select gear. Categories covered included boutique and beginner guitars, accessories, effects pedals, amps, synthesizers, and recording equipment. The sale ran through Cyber Monday, which fell on 1 December 2025.
Ahead of the main event, Reverb launched an early Black Friday sale starting around 11 November 2025. That event offered discounts of up to 70% on instruments, pedals, and studio hardware. It also included limited-release and special-edition items. Reverb revived its Blacked Out Series during this period. These are limited-release items that sell quickly.
Standout deals in 2025 included a Gretsch Nashville Hollow Body with a price drop of $1,240.99. A certified B-stock Korg Nautilus 88 was $1,100 off. A Charvel MJ So-Cal Style 1 HSS FR M was discounted by almost $800. A Squier Paranormal Jazzmaster XII dropped over 40% off its listed price.
2024: Up to 80% Off on Used, B-Stock, and New Gear
In 2024, Reverb ran a similar structure. The early sale launched before 28 November and offered discounts across electric guitars, amps, and effects pedals. Used gear, B-stock, and a selection of new items were all included. Savings of up to 80% were reported across the platform. The main sale ran through Cyber Monday, which in 2024 fell on 2 December.

What to Expect from Reverb Black Friday and Cyber Monday 2026
Based on the consistent pattern from 2024 and 2025, here is what buyers can reasonably expect from Reverb in November 2026.
Early Black Friday Event: Mid-to-Late November
In both 2024 and 2025, Reverb launched an early Black Friday sale roughly two weeks before the main event. In 2026, expect this early event around 10 to 14 November. Discounts during this phase have historically reached up to 70%. Limited-release and special-edition items often appear exclusively during this window.
Main Black Friday Sale: 28 November 2026
The main event is expected to launch on or before Black Friday itself, 28 November 2026. Based on the past two years, discounts of up to 80% on select gear are the benchmark. Guitars, pedals, amps, recording gear, synthesizers, and accessories are all expected to be included. New, used, B-stock, and certified pre-owned listings are typically part of the sale.
Cyber Monday: 1 December 2026
In both 2024 and 2025, Reverb ran a single extended sale that continued through Cyber Monday without a break. There was no separate Cyber Monday event. The full Black Friday sale stayed live through the Cyber Monday date. Expect the same structure in 2026.
The Blacked Out Series
Reverb revived its Blacked Out Series during the 2025 event. This collection features special and signed editions of instruments and gear. If it returns in 2026, these items will sell quickly. Setting up your Reverb account before the sale launches is the best way to access them.
How to Prepare Before the Sale Starts
The best deals on Reverb during Black Friday sell fast. Preparing in advance gives you the best chance of getting what you want at the lowest price.
Sign Up for the Reverb Newsletter
Reverb’s email newsletter is the most direct way to receive early sale access and deal alerts. Subscribers receive advance notice of the Black Friday event. They also receive occasional promo codes that are not publicly listed. Signing up costs nothing and takes only a moment at reverb.com.
Create a Reverb Account in Advance
Complete your account setup before the sale starts. Add your payment details and delivery address in advance. That way, you can confirm purchases without delay when deals go live.
Use the Watchlist
Reverb’s Watchlist lets you save specific listings and track price changes over time. Add instruments or gear you are considering to your Watchlist before the sale. You will see immediately when the price drops during the Black Friday event.
Check the Price Guide
Reverb’s Price Guide shows recent completed sales for specific items. Before the sale, use it to check what an item has genuinely sold for in recent months. When you see a Black Friday listing, you can then assess immediately whether the discount is real.
Use Make an Offer
Reverb’s Make an Offer feature lets buyers propose a price to sellers directly. This works throughout the year, but it is especially effective during Black Friday. Nearly half of used gear sales on Reverb begin with an offer. More than 40% of all seller counter-offers result in a sale. During the Black Friday window, sellers are often open to accepting offers below the already-discounted listed price.
Other Ways to Save on Reverb Year-Round
The Black Friday sale is Reverb’s biggest annual event. However, several other ways to save on the platform exist throughout the year.
Deals and Steals Section
Reverb’s Deals and Steals section lists used gear that has been checked and verified. Items here are typically discounted by up to 30% compared to standard listed prices for the same condition.
Price Drops Section
The Price Drops page shows listings where sellers have recently reduced their asking price. Checking this page regularly is one of the simplest ways to find motivated sellers outside the main sale windows.
Outlet Section
Reverb’s Outlet page lists instruments and gear at reduced prices. These items are often limited in stock, so acting quickly is important.
Free Shipping Filter
Shipping costs on Reverb are set by individual sellers. Many offer free shipping, particularly on higher-value items or during promotional periods. Use the Free Shipping or Free 2-Day Shipping filter in your search results to find these listings.
B-Stock and Certified Pre-Owned
B-stock items are manufacturer-returned, open-box, or display units in full working order. Certified pre-owned listings have been checked and verified. Both categories offer meaningful savings compared to new retail pricing. They are available on Reverb year-round, not only during Black Friday.
Reverb Buyer Protection
All purchases made through Reverb are covered by Reverb Buyer Protection. If an item arrives damaged or does not match its description, buyers can report the issue within 7 days of delivery. The same applies if an item is lost in transit. Reverb will then work with the seller to arrange a refund.
To qualify, keep all communication and payment within the Reverb platform. Orders processed through PayPal are covered by PayPal Protection rather than Reverb Buyer Protection. In either case, the process for raising a dispute is straightforward.
Selling on Reverb During Black Friday
Black Friday is also one of the best times to sell on Reverb. Buyer demand is at its highest point of the year. Listings that have been sitting unsold often find a buyer during the sale window.
Listing on Reverb is always free. When an item sells, sellers earn 91.8% of the final sale price after selling and payment processing fees. Reverb initiates the first payout once delivery is confirmed. For every subsequent sale, payment is initiated as soon as a valid tracking number shows the item is in transit.
If you have gear to sell, list it before the Black Friday period begins. That gives it maximum exposure during the highest-traffic window of the year.
Frequently Asked Questions
When does Reverb’s Black Friday 2026 sale start? Based on the pattern from 2024 and 2025, Reverb is expected to launch an early Black Friday event in mid-November 2026. The main sale is expected on or before 28 November 2026. It should run through Cyber Monday, 1 December 2026.
How much off can I expect during Reverb’s Black Friday sale? In both 2024 and 2025, Reverb’s Black Friday sales offered discounts of up to 80% on select gear. The average discount across the platform was lower. However, individual listings on used, B-stock, and boutique items have seen reductions in the hundreds or even thousands of dollars.
Does Reverb have a separate Cyber Monday sale? No. In both 2024 and 2025, Reverb ran one extended sale that continued through Cyber Monday without a break. Expect the same in 2026.
How do I find Reverb promo codes? The most reliable way is to sign up for Reverb’s email newsletter. Reverb releases promo codes infrequently. They are typically reserved for newsletter subscribers and specific seasonal campaigns. The best codes historically appear around Black Friday and Cyber Monday.
More Buyer Questions
Is it safe to buy from Reverb during Black Friday? Yes. All purchases completed through Reverb are covered by Reverb Buyer Protection. Report any issues within 7 days of delivery. Reverb will work to resolve the matter, including arranging refunds where applicable.
Can I use Make an Offer during the Black Friday sale? Yes. The Make an Offer feature is available on most listings year-round, including during the Black Friday sale. Sellers are often more willing to negotiate during high-traffic periods. It is an effective way to push prices below even the listed Black Friday price.
Final Thoughts
Reverb’s Black Friday and Cyber Monday sale is the best opportunity of the year for musicians to buy quality gear at reduced prices. Based on 2024 and 2025, discounts of up to 80% on guitars, amps, pedals, and synthesizers are well within reach. Recording gear is also typically included. The sale typically begins with an early event in mid-November. It runs through 28 November 2026 and continues through Cyber Monday on 1 December 2026.
The smartest move is to prepare before the sale starts. Sign up for the Reverb newsletter today. Create your account, add your payment details, and start building your Watchlist now. Use the Price Guide to understand what the gear you want is genuinely worth. When the sale goes live, use Make an Offer to push prices even further. Reverb returned to independent ownership in June 2025. Reverb returned to independent ownership in June 2025. With new investors focused on the music community, the 2026 Black Friday event could be one of the most significant sales in the platform’s history.
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